Our Services
Business Development
My competencies and services range from the market analysis of the market(s) in question, the business plan and the sales and marketing strategy and related processes to realize the growth potential. I do the early execution.
Market Research & Analysis
By using a lean approach, I perform quantitative and qualitative market research and market analysis. My goal is to enable executives with data to take well calculated business decisions.
Marketing & Sales Strategy
I develop, review and realize sales and marketing strategies and playbooks. Buying personas, channels, online/offline ads, 5Ps and coherent KPIs to structure and guide sales and marketing teams are the ingredients I combine for an execution ready strategy receipt.
Organizational Development
As OD I support SME to (re)organize internal processes and workflows up to business units or the organization. I use state of the art analytic tools (observation/questioners/data) fitting to the industry and size, recommend improvements to the management and implement them e.g. by descriptions, training or workshops.
Training
SMEs even more than corporates need efficient processes when collaborating. I train teams to work efficiently with digital tools in onsite, hybrid or remote work situations. Structure allows for improvisation
Language Localization & Proofreading
Having realized archives of sales materials, I localize and proofread company documents, sales materials, trainings, websites or social media messages in Italian.
Why me?
Raised in a family of entrepreneurs, and having been on both sides - in a company and a freelancer - I know what counts for a client and a project. It is simple: We design the blueprint for the project, I execute and we see the results. Simple, communicative, transparent.
Partners & Advisors
Arnbjörn Eggerz Founder & CEO
is the founder and Managing Director of Iceventure with offices in Munich and Berlin, Germany. Prior to founding Iceventure, Arnbjörn Eggerz worked in the financial sector (banking/family office) and has several years (12+) of startup/SME/corporate and institutional project consulting in Germany, Italy and Iceland.
He is one of the initiators of the Batteriestammtisch, a leading network in Germany on energy storage in Munich, Bavaria.
Claudio Francia former CEO
Claudio Francia supports my work as advisor looking back on a 40-year-long career as managing director first at Francia Latticini srl and then at Francia Industria Lattiero Casearia srl and Francia Holding spa, an international food group. In this role, he grew revenues significantly and commercialized several new product lines. From 2011 to 2016 he was managing director of Logistica del Fresco srl, a fresh food logistics company.
He was president of the "Mozzarella Group" at the Italian Dairy Industry Association (Assolatte) and a member of the Latina board of the General Confederation of Italian Industry (Confindustria) as well as one of its representatives at the Latina Chamber of Commerce.